Marion Tan's profile

Retrospect Apparel | Modern Retro Branding



ABOUT THE BRAND
Retrospect Apparel is a sweater apparel brand that aims to foster a culture of bold self-expression through minimal style. We believe in courageous simplicity, and that saying more with less is a powerful way of stating your convictions and being a part of something bigger. 

THE MISSION
To encourage millennials to speak out for the causes they believe in, fight the good fight, and stand up for what is right.

THE CREATIVE SOLUTION
"Retrospect" is defined as a review or survey of a past course of events of period of time. With the brand, we want to help people say things they're passionate about and push for the things they believe in.

Retrospect Apparel is more than just a sweater brand for millennials. It's a reminder of everything that makes the cause they stand for special, important, and impactful. It will bring back every important movement that puts millennials in the right context. It's clothing with history, with a cause, and with a purpose.

IMPACT
The collective effort of the class in promoting and getting people behind the brand garnered a net profit of Php 714,000 in a span of four weeks. 100% of the sales were donated to Project Brave Kids - an organization committed to helping children with leukemia at the Philippine Children Medical Center.


Retrospect Apparel | Modern Retro Branding
Published:

Retrospect Apparel | Modern Retro Branding

Modern retro aesthetic for sweater brand

Published: