MU Színház / MU Theater Branding
The Budapest based contemporary theatre has its 3 pillars: functioning as a recipient institution, focusing on community and having underground style.
In the heart of the capital of Hungary, this artistic venue has given place for the rest of the hungarian contemporary theatre and dance companies over the almost 30 years.
MU is a short version of Magyar Underground (Hungarian Underground).
The new branding concept is focusing on the theatre's three pillars. Hive is the symbol of community, so hexagons appear as a design element, but in a fresh new way.
Logo
Brand elements
Advertising
Website and social media
