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Portland Timbers Rebranding

Portland Timbers FC
The Portland Timbers, in our opinion, have one of the best logos in Major League Soccer. Recently, they updated their color palette, and we noticed a few details that we would've done differently.

Other than that, this logo is pretty much perfect. It is simple, representative of the club & city culture, and recognizable.  
Side-By-Side Comparison: New - Left | Current - Right
The Differences
There are three differences between the logo we designed and the current one the team uses. Can you spot them?

The first and main difference is that we got rid of the three notches found in the current logo. As you can see, there are three notches where the axe extends past the circle enclosure. We, at Overscore, prefer a clean and flushed look, and that is why we removed the notches.

The second difference is simply color. With their recent brand update of embracing the Green and Gold, we figured, "why not fully embrace the two colors by making the axe gold as well?".

The last difference is that we increased the angle of the three chevron lines and made them all the same weight.

Portland Timbers Logo
Portland Timbers Logo on Primary Green
Portland Timbers Alternate Logo
Portland Timbers Axe Logo
Portland Timbers RCTID Poster
Let us know what you think and please share!
Portland Timbers Rebranding
Published:

Portland Timbers Rebranding

Portland Timbers New Logo

Published: