ADIDAS & REIGNING CHAMP 5th Avenue Store, New York NYC
Being that we had a lot of very desirable products, from the collaboration between Adidas and lifestyle sportswear inspired brand Reigning Champ, we needed an immersive shoppable layout. We showcased the core pieces by suspending them with boxinr ring inspired ropes and hung them above a framed image that grounded the product. The language for the build was a close collaboration between Adidas and Reigning champ so that it represented both brands equally. The white tile and wood from RC, and the metal work and imagery from Adidas.
Creative Direction: Michael Castellon for Adidas North America Brand Design. Art Direction and Design by Scott Denton-Cardew and Chris Bradley for Denton Cardew Design. Fabrication and Installation by Tangram International
