Samsung Edge 2018
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Samsung Context:
Samsung is one of the world's leading technology companies, specializing in IT & Mobile products, consumer electronics, semiconductors, memory, and system integration. Samsung Electronics commenced its operations in India in December 1995 and is India’s largest smartphones and consumer electronics brand. Consumers are at the centre of everything Samsung does and this can be seen in its ‘Make for India’ initiative. It has been ranked as ‘India’s Most Trusted Brand’ for two consecutive years (2017 and 2018). As a technology leader, Samsung is at the core of the shift in consumer trends led by the millennial's.
Project Challenge:
Study the dimensions across the millennial lifecycle to assess the key drivers for their decision making to answer the following key questions –
1. How is the typical consumer life cycle and buying journey different for millennials?
2. What are the big trends and possible evolution of preferences for millennials?
3. What are the key brand differentiators that resonate with millennials?
Stitch these drivers together with the perceived gaps in the Samsung eco-system to develop a strategy for Samsung to become the “Brand of Choice” for millennials.
Client: Samsung, India
Duration: 2 Weeks
Team Size: Myself + 2 Design Students
Role:
Research: Initial Research, Data Collection, Data Compilation ,Data Analysis, Graphics Design, Design Presesntaion (Sheets Composition)
Process:
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