Zimmermann Brand Extension
In this project my team and I explored the concept of creating a brand extension for the Australian brand Zimmermann. We constructed the idea of a fragrance and prepared a marketing strategy campaign to follow the "mock launch" of the product.
Full Brand Extension
Product and Packaging
Instagram Feed
Product Display on the Zimmermann Website
Email Blast
Final Advertisements
Credits:
Team-
Chloe Gentry
Emilie Haupt
Camila Passiani
Josh Yung
Photographer- David Dong
Videograpaher- Sean Lien
Model- Wylee Musnicki
Interior Space Designer- Tiffany Tan
Location Providers- Reggie Allison and Gina Hughey
