The pitch Levi's + Barbie & Hot Wheels: The Originals' Collaboration is a partnership proposal between these three Iconic American brands to launch a Barbie and a Hot Wheels special clothing collection with Levi's.
Both collections got inspiration on Levi's originality, attitude and style, together with inspirational elements from the Mattel Brands: Barbie's Pink, fashion relevance and the importance of a pair of jeans in woman's wardrobe; The attitude and coolness of Hot Wheels with a vintage garage style twist.
( job includes: research, creative direction, full script, presentation design, collections' concept, mood boards and fashion direction, product, packaging, retail and activation ideas )
