Say one thing about the internet, say it connects people. Whether it’s between husbands and wives, teachers and students, or companies to their customers, the online medium enables conversations at a lightning pace. Never has this been more clear than with ecommerce.

Commercial transactions are everywhere. As a company, you can conduct both minor or major transactions with customers. It can be easier and more convenient for the customer than a regular brick and mortar approach. It can be dramatically cheaper too.

Ecommerce is its own special kind of business though. It requires a lot of work to succeed, namely building a customer friendly website and bringing customers in. We are going to talk about the latter – how ecommerce business can bring in new customers. The answer is SEO.

Ecommerce is booming and it has been booming for years. Ecommerce giants like Amazon account for more than half of all ecommerce growth. These giants are established, which means they already have won their customer’s confidence and time.

Search online for a product or service and you’ll see how inundated the internet is with different products or services. This is your business’s ecommerce competition. If you don’t find a way to stand out through a search engine, your business may be buried behind others.

Unfortunately, getting potential consumers to view your website is not as easy as setting up an online store and clicking publish. You need to optimize your website and the information you publish first before you can increase the number of people who visit your website traffic.

The best way to do this is through a process called Search Engine Optimization (SEO). As mentioned previously, if you don’t stand out in a search engine’s results, your website may be buried behind other websites. Outside of directly marketing your website to your customers, search engine results are the primary way of bringing in new potential customers.

You can look at SEO like a brick and mortar store model, where a website that uses SEO is a store located near a busy thoroughfare and a website that doesn’t use SEO is hidden away. If you work with a good ecommerce SEO agency, your website will appear closer to the top of the list on search results.

While there are a lot of good ecommerce websites out there, your business can still stand out through a proven SEO process. It’s not too late to stand out among the ecommerce crowd and bring more potential customers to your site.

How do your use SEO for your site? It varies between business models, but there are a few good opportunities for most businesses. Your website should contain information that is relevant to your business. Remove clutter about holiday or business events unless it relates directly to your business model or provides a backlink to a relevant website.

Backlinks add credibility to your website. The more hyperlinks on other trusted websites that link back to yours the better your website looks. A great way to provide relevant backlinks is through blogging and social media. Blogs can be great for creating quality content that is informational about your business. Blogs provide an easy way to backlink to other pages on your website, adding further credibility to your website.

SEO is not out of reach for most people. If you have the time, you can find a successful SEO process tailored to your business and do it yourself. Time is money, so consider other options if you feel ill-equipped. You can always find an ecommerce SEO agency  that’s right for you.