Packaging: Hasbro Brands
For these projects, I worked to keep the individual packages on-brand to Play-Doh Guidelines, but also had several Special Edition Cartons that had unique structures. Created the illustrations. I art directed all photoshoots involving the children for the packaging as well. Structure Engineer was Matt Hanzley.
Concepts for Hasbro private label batteries
Top-selling SKU at Target for the Spring season - an Easter-themed package for egg hunts!
"Storybook" style packaging, opened up like a book...
