Nothing beats being there
A nationwide campaign promoting the unique Irish games of Gaelic football and hurling. Rather than hero-ing the players in what was guaranteed to be a busy Olympic and Soccer filled summer, we turned the camera on the people that make the sport truly special - the fans - inviting them to tell us through Facebook what makes them love their national sport.
Facebook - Fan acquisition
We wanted to use REAL fans, so we went out and found them by asking what it was that made being there in person so special... and they told us in their thousands!
National TV Campaign
We selected the best fans with the best memories and shared their special match-day memory with the entire country to show them that Nothing Beats Being There!
Radio
With so many rich memories, we took an hour of recordings and turned them into 20 radio ads.
Outdoor
Placed around all the major sporting stadiums of Ireland are these simple but emotive reminders that Nothing beats being there!
Digital MPUs
Simple, emotive reminders that let you click straight through to the GAA's online tickets sales!
Ticket Van
Dublin Airport
In Situ
