Artifish
Campaigning an outrageous solution to the depletion of fish
Campaigning an outrageous solution to the depletion of fish
To bring attention to the plight of fish for the PETA organization, we have designed animaginary, lab-created fish product that would be advertised as a new fish alternative.
Artifish is the parody of a solution that disregards the enormity of the real problem. The exaggerated mutation of the product is meant to shock and educate the public. Ourintegrated campaign includes a TV spot, print ads, two guerilla ads, and website splashpage.
Artifish is the parody of a solution that disregards the enormity of the real problem. The exaggerated mutation of the product is meant to shock and educate the public. Ourintegrated campaign includes a TV spot, print ads, two guerilla ads, and website splashpage.
