Confidence is the most beautiful thing a woman can wear. Momzjoy is a fashion brand with a mission to make mothers feel confident, beautiful, and empowered.
They create contemporary, chic, innovative and versatile clothing that provides style and comfort to nursing and pregnant mothers. The brief given by the client was to create a corporate identity for the brand and also a unique packaging design which will have a brand recall value.
They create contemporary, chic, innovative and versatile clothing that provides style and comfort to nursing and pregnant mothers. The brief given by the client was to create a corporate identity for the brand and also a unique packaging design which will have a brand recall value.
Pattern created with the active graphics shared by the client. This mesh has been made using several diamond shapes, whcih has been taken out when the brand logo is joined together.
A small baby names booklet suggested to the client. A book with unique baby names, could be sent to customers who shop above a certain value.
Cloth bags and boxy pouches were suggested as packaging materia due to the high chances of consumer’s not disposing the packaging. These are re-usable, smart and handy when ithe mother-to be would need to keep her baby paraphernalia.
A branded 'baby on board' car sticker can also be a small giveaway with the maternity clothes, so as to involve even the male/ father to be with the brand.
