What was the problem?
Cisco launched a brand refresh. The company needed their email templates to follow the updated design direction.
The current template used archived color palettes and photography.
 
What was the proposed solution?
Develop a design that:
Used the current design language
Used stock photography that followed the light and crisp attributes of the new design guidance.
Supported the brand.
 
How did it get done?
Developed a new color palette using the updated Cisco brand guides.
Matched photography to the brand refresh attributes.
Used the mobile-first framework.
 
What did Cisco get?
Three color versions based on the new digital color palette.

Email templates that is cohesive and consistent with the digital portfolio.
Reinforcement of the premium brand.

.CiscoBlue version.

.SageGreen version.

.DarkGray2 version.