National Non-Profit Website Redesign
A short case study: PKDcure.org
A short case study: PKDcure.org
Rebuilding a 900-page, 100k page views/month, designed-by-committee web portal into a lean mean fundraising machine.
Historical websites at The PKD Foundation.
This is the home page of the 900+ page website that was redesigned over a 9 month period in 2009-2010. The design is boring and usability problems abound; these trends continued throughout the site and got worse in key areas like lead generation and donation forms.
The home page redesign...
Much better in terms of aesthetics and usability.
The design is user-focused with a clear hierarchy of purposes that work together.
Interior page layouts. The site and user experience was greatly streamlined across the board. What was left was a large, but manageable content portal and fundraising tool.
Engagement is way up across the board.
The money shot. In a five month year-over-tear comparison, online donations were up 1,134%.
