B R I E F
We were asked to create a memorable identity for the brand with great functionality and flexibility in application. The outcome must demonstrate originality in idea and competence in design. Avoid cliche outcome.
Soul Food is a visionary restaurant aims to contribute its charity effort in education, environmental, or local communities.
We are to promote the good cause of the restaurant and strategize an inspiring campaign to be the talk of the town.
Soul Food is a visionary restaurant aims to contribute its charity effort in education, environmental, or local communities.
We are to promote the good cause of the restaurant and strategize an inspiring campaign to be the talk of the town.
S I N G L E - M I N D E D P R O P O S I T I O N
Food of Love.
The SMP 'Food of Love' conveys that Soul Food contributes for charity by using the profits they earn from the food to help the people in needs out there.
The SMP 'Food of Love' conveys that Soul Food contributes for charity by using the profits they earn from the food to help the people in needs out there.
I D E A / C O N C E P T
Sometimes things which you can't see and feel it, doesn't mean it is not happening. This time, based on two of the world's biggest problems, starvation and water scarcity; choose one to come out a charitable campaign.
Chosen topic: Soul Food. It is a restaurant which supports charity using its profits.
Mobile Application
We created a mobile application called Spread Love. It allows public to check in at places where they find the homeless people. It helps the homeless by simply checking-in at places and the check-ins will notify the Soul Food team to track on those places. Later, with every single check-in, Soul Food is able to send out to the homeless to help them to stay away from hunger.
Chosen topic: Soul Food. It is a restaurant which supports charity using its profits.
Mobile Application
We created a mobile application called Spread Love. It allows public to check in at places where they find the homeless people. It helps the homeless by simply checking-in at places and the check-ins will notify the Soul Food team to track on those places. Later, with every single check-in, Soul Food is able to send out to the homeless to help them to stay away from hunger.
Campaign: Food of Love
This campaign is to raise awareness of the public upon the community issues and to promote restaurant by simply sending out leaflets to the public.
IDEA: Make the "neglected" becoming the "love-giving" ones.
People from orphanage house/ disabled-people house always ask for donation but they get neglected. There are children who work as selling items from shops to shops but they get neglected also. Now, we are to change them to be those who give loves. Instead of asking for donation and selling items, they are now helping us to send out the leaflets. As they are able to bring in more customers, the profit will increase, hence more charity efforts will be contributed. It is a campaign which makes love go in 360 degree. By helping Soul Food, they give out loves, at the same time, they don't need to get neglected anymore, and they will gain love.
This campaign is to raise awareness of the public upon the community issues and to promote restaurant by simply sending out leaflets to the public.
IDEA: Make the "neglected" becoming the "love-giving" ones.
People from orphanage house/ disabled-people house always ask for donation but they get neglected. There are children who work as selling items from shops to shops but they get neglected also. Now, we are to change them to be those who give loves. Instead of asking for donation and selling items, they are now helping us to send out the leaflets. As they are able to bring in more customers, the profit will increase, hence more charity efforts will be contributed. It is a campaign which makes love go in 360 degree. By helping Soul Food, they give out loves, at the same time, they don't need to get neglected anymore, and they will gain love.
H O W D O E S T H E L O G O F O R M
A P P L I C A T I O N D E S I G N # 1 _ P O S T E R S
A P P L I C A T I O N D E S I G N # 2 _ L E A F L E T
A P P L I C A T I O N D E S I G N # 3 _ M O B I L E A P P L I C A T I O N
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There are all these homeless people we always see, wandering and straying on the streets, cold and helpless; waiting for their lives and hopes to be enlightened.
They are not invisible, they seek for helps, so desperately.
In this digital and technological world, we always see people checking-in at places they enjoy their delicious meals and spread around, which inadvertently kind of showing off. It creates such a contrast situation whereby some of the people are enjoying and wasting food, but some of them are starving to death.
By understanding the power of social medias, and the speed of the news being spread online, we inject the check-in idea into the strategy, and make it go viral in the shortest times.
They are not invisible, they seek for helps, so desperately.
In this digital and technological world, we always see people checking-in at places they enjoy their delicious meals and spread around, which inadvertently kind of showing off. It creates such a contrast situation whereby some of the people are enjoying and wasting food, but some of them are starving to death.
By understanding the power of social medias, and the speed of the news being spread online, we inject the check-in idea into the strategy, and make it go viral in the shortest times.
Thank you for reading, hope this would inspire you to help more of the homeless people out there.
