For this project I wanted to make a logo for a fictious landscape company. I wanted the logo to include a symbol of a rose so I sketched different roses to decide from.

Here I was trying to find the color scheme for the logo. I was stuck between pink or red for the color of the rose. I was also looking for different fonts for the company name.

I was trying to see where the placement of the rose looked the best in and which font to pair the rose with.

In the final logo I decided to make the stem of the rose one continuous line replacing the "L" in Alma and part of the "R" in Rosa.