As part of my project for subject Digital Visualisation and Representation at Nift, Mumbai, I have developed a hypothetical face mist brand inspired by the space I personally endure the most. For myself, this was the space of my balcony situtated in Kharghar, Navi Mumbai with a beautiful hill view.
Drawing inspiration from my save space, I identified some relevant keywords. Reflecting them in a moodboard directed me to ideate the product range for which I built a brand identity.
Why Nira, A Face Mist?
Taking inspiration from my safe space, moodboard & keywords identified, the product that I have visualised is a face mist.
It is directly derived from the feeling of freshness one feels from rain sprinkling on your skin & rejuvenates.
The word "Nira" in English generally refers to a type of naturally sourced water. It is often associated with fresh, pure, and natural spring water. "Nira" is used in some regions to describe water that comes directly from a natural source, typically without any additional treatment or processing.
