Awear Beauty
Awear Beauty is a new-age cosmetic brand with a philosophy that combines the art of skincare with the science of botanical brilliance. With a mission to create awareness of what we wear on our skin, Awear Beauty was born with a drive to be sustainable and effective.
Design Language
We approached the visual identity for Awear with the idea of creating a space where botanical expertise and science, sustainability, and effectiveness can blend. We harnessed the shades of grey and white to create a clean, premium, and wise feel. The visual system is created that depicts the skin cells in a minimalistic and elemental manner. The typography, placements, and elements are created to aid the ease of understanding to empower the brand’s ideology of cutting and clutter and being effective.
Packaging Design
The packaging design for the entire product range is designed with a centralized idea to create an experience for the user. Elegant, simplistic, and highly functional. Sleek & premium design along with a minimalistic design pattern that replicates the skin structure conveys the scientific/technology-driven approach of the brand with grace.