An old, outdated game design? A gameplay that has never evolved?
Why not use them in a fresh way to build the ads,
to remind parents how fun and intense this game can be
and finally, to make of Connect4 the 2nd board game on the French Market?
DDB Paris / Copywriter: J-F Bouchet • AD: Jessica Gérard-Huet • ECD: Alexandre Hervé
Awards : Bronze, Club des DA • Shortlist Eurobest • Shortlist One Show
