SK ZIC : CREATING NEW FLOW
ZIC, a lubricants brand launched in 1995, designed its first logo with forward-thinking vision for the 21st century. In 2022, ZIC expanded its to electric vehicle and cooling oil sectors to sustain growth in the eco-friendly era. The transformation from an internal combustion engine-centered image to an eco-friendly brand began with the new ZIC logo, emphasizing fluid efficiency by using rounded corners and connecting 'Z' and 'I,' preserving its naming heritage from 'the 21st century.' Under the slogan 'CREATING NEW FLOW,' its graphic system also represents fluidity through a blend of gradational curves and diagonal lines, inspired from 'Z'.
SK ZIC (2023)
Project owner. SK Enmove
Executive director. 이창호
Design director. 류기백
Concept director. 전병선
Concept & Design. 배금조, 신선영, 박부근, 엄태은, 송주리
