![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d5f24182944551.653711deea2e4.jpg)
Location
Brazil
Role
Branding & Packaging
"Cansei de Ser Gato" is a brand that originated as a fun and engaging platform for cat enthusiasts. With an authentic and captivating personality, it has garnered a loyal community of followers who are passionate about felines.
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f2983e182944551.65370b389302e.jpg)
Challenge
Over time, the brand faced the challenge of staying updated and modern, keeping up with ever-evolving trends without losing the essence and authenticity that endeared it to cat lovers.
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aa240f182944551.6536ed8047c06.jpg)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21dbc2182944551.65370162c402b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/fcbda5182944551.653701619a9d0.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/352502182944551.6537016199610.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/f3edac182944551.653701619b494.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/069eb8182944551.6537016199efb.png)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c7611182944551.65370162bd40d.jpg)
Solution
To address this challenge, we chose to create a memorable color palette consisting of vibrant shades that capture the core of the brand. Additionally, we developed a modular typography that evokes the mischievous nature of cats, adding a touch of fun to the visual identity. We also introduced exclusive illustration assets that incorporate captivating visual elements, strengthening the brand's identity.
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/239d7b182944551.65370162bfd3b.jpg)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97c82a182944551.65370f3983cb2.jpg)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bddfb9182944551.65370162c3228.jpg)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/33ab75182944551.65370162c15f5.jpg)
To add personality and distinction, we selected the purple and green duotone, creating a striking visual contrast.
Lastly, to simplify and make the brand more recognizable, we reduced it to "CDSG," an abbreviation that preserves its essence and facilitates identification by followers.
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/88e346182944551.65370162bf12e.jpg)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8141e6182944551.65370162be332.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/fa5430182944551.653701622e31f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/256583182944551.653701622c6a6.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/bc0735182944551.653701622bbac.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/f3aead182944551.653701622d5b7.png)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/049dd4182944551.65370162c09fc.jpg)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6393b7182944551.65370162c2427.jpg)
![Cat purple acid feline](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dd4746182944551.6536e7ab8a86b.png)