The new Maybach GLS is a work of art, a homage to elegance, a masterpiece of uniqueness. It’s a luxury vehicle that stands out wherever it shows up. And that's what we celebrate in our campaign: Ode to outstanding. As expression of ultimate refinement and quality, we show Gold leaving the ground – floating around the car and its intricate details in an abstract and more surreal manner.
The key element in our visuals is the unique Maybach pattern. It builds an unseen stage for the car and is clearly rooted in the Maybach brand world. The surreal environment and all elements in the motif let you escape into a magical world.
The whole environment and motifs were built completely in Unreal Engine. We teamed up with Recom Stuttgart to bring this project to life.
