Sunscreen Advertising
An advertising should not be boring. Success depends on creativity. The creativity
in an advertising gives it uniqueness and originality, emphasizes the features of a brand
(a product), makes it "talk" to the buyer.
I made an advertisement about sunscreen, for which, in a moodboard, I created a
composition of photos, typography and colors, that create a summer, sunny mood and
point to the natural need to use the advertised product for sun protection.
For the actual advertising, I decided to show the sunburn in an interesting way,
through a toasted slice of bread and a trace of a swimsuit on it. My purpose was to present
the advertising message in a font, resembling a writing that was made by a finger, stained
with cream. The advertising message is synthesized and memorable, emphasizes the
advantage of the product and creates a positive feeling in the buyer. The text and objects
are well visible to be easily perceived. The completely deliberately created format of the
advertisement is multi-purpose - it allows it to be embedded on a poster, on the cover of
a magazine or on a billboard.
I expect the advertisement I created to draw attention to the brand (in this case
CeraVe) and the product, to form and maintain interest in it, to promote it on the market.
