Like the sacred hours of sunrise and sunset, black art is culture’s coveted currency. It’s ours and it’s golden. We aim to help bridge the art equity gap by creating commercial opportunities for black creatives while simultaneously helping corporations (hotels, retailers, restaurants, and more) diversify their art collections, brand messaging, and product offerings. We are focusing on licensing, partnerships, and acquisitions of art, design, and content creation.

Requirement: We need a timeless logo that is creative, reflects black diaspora creatives, reflects a thoughtful portrayal of all in the summary above, and will appeal to art corporate professionals who want to include diverse art and design for mass consumption.

I proposed this logo design with three elements (sunset/sunrays), sand and hourglass and mountains.

The reason to use these elements was to depict a picture that resembles to the last hour of sunset as the last hour is a golden hour of sunset. In upper part of the hourglass I have incorporated sunrays with sunset that is kind of setting in golden hour and the consumed time is like the sand that eventually making in the mountains in which the sun is going to be setting.