FOREO Movember Campaign
campaign / identity / print / web
Movember is an annual event involving growing moustaches during the month
of November to raise awareness about prostate and testicular cancer.
of November to raise awareness about prostate and testicular cancer.
Key visual FOREO Luna for MEN
First phase
Leaflet for BS and customers
Every Mo Bro who purchases LUNA™ MEN on the first day of Movember will have the possibility to show up at the same barbershop once per week during the whole month and have a free ‘maintenance’.
“BECAUSE WE CARE ABOUT MEN’S HEALTH WE CARE ABOUT YOU”
Second phase
POS - Opened barber shops
Social media campaign collaborators
Vireta Designs
FOREOMove
Moustache races organized through Spain on International Men’s day
Same date, same hour, different cities: Madrid / Barcelona / Ourense / Sevilla
Barbershops used as meeting points for participants – MoBros & MoSistas
Same date, same hour, different cities: Madrid / Barcelona / Ourense / Sevilla
Barbershops used as meeting points for participants – MoBros & MoSistas
Agency: Fest
Client: Foreo
Art Director/Design: Nives Pavešić Teskera, J.Z.
