Finish Dishwashing Additives
Goal: To strengthen shelf impact by creating an approach that is systematically cohesive: a consistent look across the line is needed.
Story: Additives that clean, freshen and help to maintain your dishwasher.
Role: Developed systems across a line of products. Came into project after first round and two options were chosen for the presentation. The client gravitated toward this one for its unifying color system.