&Whyte
Nerf Exclusive Fambam Homekit
Client: Hasbro Singapore
Hasbro Singapore kickstarted a contest from 7 to 18 June for a chance to win the NERF exclusive Fambam Homekit that is set to up the level up your gameplay experience! #NERFACTIVEPLAYSG
I was tasked to design the homekit inspired by another cardboard project I did (https://www.behance.net/gallery/102045501/NEX-Singapore-Stay-Home-National-Day-kit) The brief requires the design to be flat packed for kids 6 to 10 years old that is multi-purpose (like a shield, fort and target practice all in one).
I started with a sketch of how I envisioned the design to be. The first thought that came to me is to make it modular. The design have panels that can detach from each other (Each panel can be a individual shield). There will be slots to slot in the different components with a mix and match concept like a dart box, targets, a strap to hold it like a shield and flags.
I did up mock ups using SketchUp, Adobe Dimensions and Photoshop with the NERF graphics. The graphics have to represent NERF branding and colours
(Really sci-fi and cool!)
Social assets for Hasbro Singapore
NERF exclusive Fambam Homekit photoshoot
Hasbro Singapore sent out NERF exclusive Fambam Homekits and NERF blasters to several influencers for their own NERF challenge at home #NERFACTIVEPLAYSG
This project is done during my time working at &Whyte. Credits to Creative Director Yuhui and &Whyte team.
