As part of a (unsuccessful) interview process for a well known global consultancy agency I was tasked to produce this infographic on customer spending within the Irish market. The infographic is based on facts and figures gathered through various surveys between 2011 & 2013 covering consumer spending, consumer loyalty and the impact of new technology on the consumer.

The design aims to be friendly yet informative with emphasis on the influence of social media on consumer spending. The artwork was done completely in Adobe Illustrator after some initial sketches. For this project I decided to limit the colour palette and the choice of type so it wouldn't distract from the information being delivered. The typefaces used are Anodyne by Ryan Martinson, available at Myfonts.com and Raleway by Matt McInerney available at The League of Moveable Type.