Sisterhood was looking for a complete rebranding based on marketing training they were receiving from Sprocket. With research on the market and their target audience, we created four completely unique logo options for them to choose from. They consulted their past and present supports and interns to reach a decision on which visual direct to take. Once we had a visual language to work with, we were able to tweak our primary logo until we had a dynamic mark.
This logo was inspired by Memphis Style design and the ethos of Sisterhood. It is bright, youthful, engaging, and dynamic. With the young and vibrant color palette, it pops visually and is inviting to the viewer. The lines and dots provide movement and texture.
