FRIDA Theatre Pedagogy Program Brand Identity
school project at Moholy-Nagy University of Art and Design, Budapest
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My task was to create the design of a chosen thing that is in connection of Frida, the hero of a fictive world. I created the brand identity of a theatre pedagogy program, a game. This game gives its participants the chance to know how does it feel to be an outcast or experience how the crowd dinamics works, but doesn't give the chance to choose your role. The aim of the program is to make people more conforming to each other.
In this fictive world your role in the society is determined by destiny at the moment of your birth. Some inhabitants don't want to accept their destiny and want to take their lives into their hands. As it is unacceptable in this world, these people are hunted. Frida, who is also an outsider in the society helps the other hunted ones to escape and hide. The identity of Frida is unknown but everyone knows for sure that she exists. Some people look at her as a hero.
The role of the participants is determined at the moment of buying the ticket: everyone has to watch their own ticket through an AR app to figure it out if they are outsiders or the crowd.In the brand identity SHE stands for Frida, and WE stands for the crowd. Your ticket moves when you watch it through an AR app: if you can see the word SHE appearing, you are an outcast, if not, you are from the crowd.
I used the logo of the National Theatre, London.
