Problem
There was a time, new stream of glittering malls are coming into the market on the Orchard shopping belt.
This created a lot of competition to veteran high-end shopping malls like Paragon, which was threatened
to lose its prime status.
There was a time, new stream of glittering malls are coming into the market on the Orchard shopping belt.
This created a lot of competition to veteran high-end shopping malls like Paragon, which was threatened
to lose its prime status.
Idea
In order to compete with newer and more exciting malls, Paragon went through a total facade facelift that featuring its iconic diamond pattern with LED lighting. We then launched these new branding ads, featuring mainly the state-of-the-art facade across all categories. We proportionately scale up the models to portray the larger than life retail experience and Paragon is the leader when it comes to shopping.
Food & Beverage
Men Fashion
Kids Fashion
Sports & Leisure
