The brief for this project was to design a logo for KJST Media, who offer podcasting production services and consulting to members of the LGBTQ+ community. Their founder desired a clean, minimal logo that represented the brand, it's values and mission.
KJST Media’s mission is "to empower and inspire motivated LGBTQIA+ podcasters and influencers to discover their voice and fulfill their dreams and adventures".
I understood from discussion about this logo that the single most important element to capture was the idea of giving LGBTQ+ folks and other marginalized communities the ability to have their voices and stories heard, especially now when these powerful and inspiring stories are much needed.
Keeping this front of mind, I created a megaphone using the shape of the K (for KJST Media). The megaphone is an element that represents not only voice but also the volume and amplification of the message of the speaker.
Megaphones also have associations with activism and as KJST Media serves the LGBTQ+ community it felt fitting to have a symbol that is consistent with revolution and the powerful change that comes from having and using your voice.
The sound waves which speak of podcasting being an audio medium, emanate out to the right to represent forward momentum. As does the gradient moving from blue to green.
I also made the "i" in media into an "!", another element relative to speech, volume and power.
We played around with the logo colouring being rainbow since it is an LGBTQ+ organisation. However, we settled on the blue and green as being the best fit as the every day logo and the rainbow variant that I created can be used to celebrate and call attention to Pride month and events. The main brand colour blue was chosen to represent important values of the brand including integrity, trust and loyalty, as well to express energies of self expression and communication, vital essences to what KJST Media does and facilitates as a business.
The founder had already chosen Roboto as the font for the brand and that is what is used in these images.
